It’s not difficult to promote a headline-making victory at trial or a high-profile IPO. More challenging and rewarding is the practice of helping reporters write the next story. In an article published in the February 2010 edition of Strategies, the journal of the Legal Marketing Association, I offer suggestions on how PR professionals can spot the next story and help their attorney-clients obtain a valuable business-development credential in the process. To read the article, please click the following link: Creating Powerful Credentialing Activities Through Proactive PR
March 12, 2010
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Law firm media relations & communications 
[…] attracts — are tracked.” The competitive pressure means that if you can help reporters write the next story, while presenting well-trained lawyers who can provide clear, compelling analysis, those reporters […]
Pingback by Law-firm media relations in a Bloomberg age « Law firm media relations & communications — April 28, 2010 @ 10:05 am |
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