Law firm media relations & communications

March 15, 2010

Apple v. Google

Filed under: Media coverage — John Tuerck @ 8:45 pm

The impending battle of tech titans, as covered in Sunday’s New York Times, offers an ideal opportunity to garner visibility for IP practices at leading law firms. As described in the article, erstwhile business partners Google and Apple are edging towards open conflict over cellphones. Why is this an opportunity for IP practitioners? Because the battle will be on the patent front, and the reporters covering it will need help in translating the action for readers. The Times and the Wall Street Journal drive coverage by other media, and Sunday’s article is the opening salvo in what promises to be a promising opportunity for PR pros at law firms.

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