Law firm media relations & communications

March 29, 2010

And now, for something completely different — or not?

Filed under: law firm media relations — John Tuerck @ 8:36 pm

As many pundits have observed, the fierce debate over health-care reform reflects the larger question of the proper scope of government in in economic matters. A clever take on that question is this YouTube video, “Fear the Boom and Bust — a Hayek vs. Keynes Rap Anthem.” The video, an innovative blend of style and substance, has garnered more than one million views.

So what does this have to do with law-firm media relations? The decades-old debate between Keynesian theory and the free-market approach of Friedrich von Hayek is important, yet esoteric. Nevertheless, the producers of the YouTube video linked above have found a creative way to frame the debate. In a similar vein, media-savvy lawyers are adept at translating complex legal concepts for a lay audience. That’s not to suggest that lawyers should be posting rap videos to YouTube, but the message is clear: If they can cut through the legal jargon and tell their story in a clear, engaging way, the audience will pay attention.


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