Law firm media relations & communications

March 12, 2010

Creating Powerful Credentialing Activities Through Proactive PR

Filed under: Published articles — John Tuerck @ 3:08 pm

It’s not difficult to promote a headline-making victory at trial or a high-profile IPO. More challenging and rewarding is the practice of helping reporters write the next story. In an article published in the February 2010 edition of Strategies, the journal of the Legal Marketing Association, I offer suggestions on how PR professionals can spot the next story and help their attorney-clients obtain a valuable business-development credential in the process. To read the article, please click the following link: Creating Powerful Credentialing Activities Through Proactive PR

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